Defining the Right Length of Your Content

The question of wordcount within your content strategy

Photo by Annie Spratt on Unsplash

As an integral part of your content strategy, you are often faced with the challenges of defining:

• WHY do you communicate (your objectives),
• WHAT to communicate (finding the right messages),
• WHO to say it to (your target audience),
• WHERE to say it (the platforms to use),
• and HOW to say it (the tonality of your messages).

While it is all part of creating your overall strategy when it comes to execution — to create the right content the length of the content places another challenge.

In these coming paragraphs, you will find information specifically on the length of the posts that you are publishing for your audience.
For simplicity’s sake, other formats, such as pictures, video content, infographics, and charts will not be mentioned in this piece.

Photo by Jungwoo Hong on Unsplash

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